The consequences of the economic crisis have been clearly felt in the buying habits of the Spanish. The annual research conducted by MyWord , Mikroscopia 2016, indicates that the pattern of behavior of citizens is 'drowned consumer' has been hit by the crisis, saves throughout, has new values ​​and is demanding with companies.

In fact, 34% of the population and buying cheaper brands, according to the study which includes Europe Press and highlights that 52% of respondents the crisis has been sent down to social class, while 66% He believes that social inequality is one of the most serious problems of the country.

With these rods, it is not surprising that recent studies pointed to an increasing number of Spaniards who believe that the situation will worsen .

MyWord director, Bethlehem Barreiro said, however, that brands have a major challenge ahead: “Meeting the demands of two very different Spains”. And the directive points out that, although the Spanish economy “is growing at the highest rate in recent years,” now lives a 'prosperous, confident and optimistic “other” whipped, suspicious and emotionally damaged' society .